Are you familiar with established Federal Trade Commission advertising principles as they apply to social media campaigns?

Which of the strategies discussed are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Before working on your next digital campaign review these points:

• Don’t assume compliance is someone else’s responsibility
• Disclose connections clearly
• News or an ad?
• Eschew the skewed review

Planning a social media marketing campaign? Read this first.